Good instincts for C locations

Stuttgart. There's no shrill wallpaper, no egg-shaped designer armchairs and no billiard table in the lobby. All the same, the new Essential by Dorint near Stuttgart Airport has got off to a great start. The reason is presumably its unagitated concept; a straightforwardness which sets it apart from ten other Select Service Hotels in the neighbourhood. The story behind this only reveals itself slowly. One part of it is Food & Beverage, another a real, already lively neighbourhood element. Dorint Hotels & Resorts wants to expand in the midscale segment with this type of hotel.