Growing Co-working market in Europe
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Expensive Community
Wiesbaden. The digital era has driven astounding change: All day long, people have their gaze fixed on mobile devices, oblivious to their immediate surroundings. In the evening, their wishes turn to the other extreme. They want contact with others. Suddenly everyone's looking for their "community". Co-working spaces that fail to offer "community building" are no longer in line with the times. Start-ups in the field of co-working and co-living are flourishing, and are even setting up brands for action communities. The special touch: Beds right next to the "hot desk", also in a room with four others. Because it's cheaper. Co-working in itself, on closer consideration, is quite an expensive pleasure. Of the lifestyle hotel groups, Ruby is right in there on the professional market, whilst 25hours takes a more sceptical view.