Hybrid is fine, Co-working not yet

Vienna. "1+1 = 3. This is innovation for me," says Rupert Simoner, CEO at the hotel group Vienna House based in Vienna. His most recent innovative product is called R.evo – a hybrid hotel brand with three components under one roof: hotel, living and serviced apartments. It is a coincidence that the first property with 607 different units will be built in Munich. The concept, however, is no coincidence, as Simoner explained: "I always got restless when it came to rigid standard rooms." Now, everything traditional is being tested and the team is reflecting about service and guests' focus as well as digitalization and monetarisation.