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Employer branding: Tweaking the brand is still not common
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"We all slept through it until now"

Munich. The best, most popular and most attractive companies - employer rankings are meanwhile like coals in Newcastle. More and more companies are taking advantage of the ranking lists in the battle to attract the most talented employees. Only the hotel industry has failed to recognise the opportunity. All the same, hoteliers are advised to consider carefully what competition they enter.