People want to shop and compare

Dallas. Sabre Labs has been testing and learning with and for its customers for 22 years. Over the years, the product focus has changed into a research focus and finally Sabre is now involved in innovation. The US company based in Dallas, Texas, is somewhat more critical of startups today than five years ago. Also with the topic blockchain one wants to learn even more to be able to pass on his knowledge conscientiously to customers. Philip Liken, Director of Sabre Labs, his colleague Timothy Hagues, Head of Research at Sabre Labs, and Richard Wiegmann, Managing Director & Chief Commercial Officer EMEA at Sabre Hospitality, explain their views on technology trends and their life cycles. The experts are certain: man and machine will become a twosome. Sabre wants them to get along.

Dallas/Berlin. "If you give me an offer that I don't need or like, then it's spam, it bothers me. But if you offer me something that I want and value, then it makes my life easier and I have a better guest experience". At ITB Berlin, Clinton Anderson, President of Sabre Hospitality Solutions, explained the company's thoughts and activities around the cloud, AI and the impact it has on hoteliers' business. For example, matching a guest's shopping behavior of the past with his/her present behavior leads to a "private" story of the persona and to an increased conversion. Clinton Anderson thinks that, today, only the leading one third of the hoteliers is ready to take the next step in digitalization and personalization. Dallas-based giant Sabre is a 3.5–billion-dollar business, with Sabre Hospitality contributing 300 million dollars to it.