Rushing ahead with midscale and mixed use

Vienna. Since September 1, 2011, Dr. Andreas Karsten, former CEO of Magic Life, has been CEO of Vienna International Hotelmanagement AG. In terms of ownership, the company is closely aligned with Warimpex, a publicly traded company for which VI has been developing and managing numerous hotel projects in Central and Eastern Europe. After quarrelling with majority shareholders, Andreas Karsten now aims at rapidly expanding the chain. In an interview conducted by Fred Fettner, our Austria correspondent, Karsten specified how VI is to be made fit for the stock market and how he wants to expand – particularly in Germany. Here, he considers the minimum number of hotels required to be perceived as a hotel chain to be 40 hotels.

Vienna. Under the new CEO Dr. Andreas Karsten, Vienna International Hotels & Resorts is aiming at continuing its growth and tapping new markets. The focus will be on developing a new umbrella brand concept, and more strongly positioning itself as a restructuring specialist.