The Wyndham Coup

Berlin. A red carpet directly led from the showrooms at the InterContinental Berlin into the module box with the new Super 8 room: Wyndham presented its room model for the American budget brand at the International Hotel Investment Conference last week. With its start also now in Germany and Poland, the respective contracts were publicly signed at the IHIF. Wyndham CEO and President Eric A. Danziger wants to create a quick rollout through "flexible franchising", as he said in a conversation with hospitalityInside. Why the largest chain in the world is now jumping into the budget trend in Europe.

Berlin. The speakers on the CEO panel at the 6th "ITB Hospitality Day" last week couldn't have been more different. Whilst Reto Wittwer, President and CEO of Kempinski Hotels & Resorts presented his skills as luxury hotel manager with clear emotion, Christian Windfuhr of Grand City explained the strategy of his company - with the core aim of increasing real estate values - with utmost objectivity. Both managers embody the very different approaches of their companies, which in turn reflect the two major models employed today by the hotel sector across the globe. Brand values or real estate investments: Wittwer and Windfuhr gave away some interesting details.