Prof. Dr. Alexander L. Schmidt, Hotelschool The Hague

Prof. Dr. Alexander L. Schmidt, Hotelschool The Hague

Schmidt Lennart Alexander Prof Dr
/ © HTH


Dr Alexander Lennart Schmidt, a distinguished European scholar born in Germany and based in Amsterdam, is currently a Professor of Technological Innovation at Hotelschool The Hague (The Netherlands). With a rich academic background, including a PhD from the VU University in Amsterdam, Dr. Schmidt specializes in disruptive business models and technological innovations within the hospitality industry.

His positions at various universities across Europe have been marked by significant contributions, particularly in understanding the intersection of digital technologies, such as robotics, artificial intelligence, and immersive technologies, with business model innovation. His research, recognized for its practical applicability, offers management tools tailored for navigating the challenges of continual industry disruption.

An advocate of cross-industry collaboration, Dr. Schmidt's work often explores the transformative impact of digital technologies, propelled by market players outside traditional industry boundaries. He identifies as an insightful innovation enthusiast, tirelessly pushing the boundaries of possibility.

His interactions with students, founders, and seasoned managers have sharpened his skills in delivering personalized education and training formats. His passion for innovation and entrepreneurship has inspired many to become innovation-makers in their respective fields.

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