A global longevity hotel brand launched

Biohacking, the microbiome, genetic testing or drugs such as metformin – these are unfamiliar but highly topical terms in the Longevity boom, which generally promises to extend life expectancy. So people aren't going to age anymore? What's the evidence? Dr Sebastian Grönke, a researcher at the Max Planck Institute for Biology of Ageing in Cologne, remains critical and objective. A guide to wellness hotels.

Longevity is everywhere – in the media, in marketing and increasingly in treatment menus of spa hotels. The term promises a healthy and long life, prevention, vitality and mental clarity. Hoteliers often underestimate what access to this trend incorporates; longevity is not suitable for every business. A guest article by the German and Austrian Spa Competence Circle provides valuable insights.