A healthy segment
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A healthy segment

First report: Wellness boom in Italy - Thermal spas and spa hotels are expanding

Borgo Egnazia
Borgo Egnazia in Apulia is built like a small village: The piazza is at its centre. / © Egnazia Ospitalita Italiana

Hybrid model, medical spas, holistic approaches, thermal waters… The list of the many facets of today's wellness offer might continue to get longer. "Italy has never seen so many brands and properties linked to wellness and health. Some of the thermal spa and spa hotel groups are even looking to expand outside Italy. 2023 was a fantastic year.

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Autor

Massimiliano Sarti

Massimiliano Sarti

is our Italy correspondent since 2013, a profound hotel and tourism journalist always carrying the Dolce Vita in his luggage.

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