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A little more personal

Marriott accelerates individual brands and personalised services

28.11.2013

Munich. News such as the most recent that from now on, Marriott Hotels is allowing their guests the first mobile check-in at 20 hotels around the globe demonstrates that the mega chain has not stopped working on innovations and implementing them. Up to the Lehman crisis, Marriott had communicated superlative expansion figures only, then the chain became increasingly quieter as to not have to talk about their worsening figures … Slowly they appeared again and not only communicate locations today, but also new qualities, e.g., the new meeting concepts "Next Generation Meeting Spaces".

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Moxy expanding slowly

28.11.2013

Zurich/Frankfurt. Moxy is expanding slowly: in 2014, the budget brand under Marriott's license will open at three locations; in addition, the brand has been in specific negotiations or exploratory talks regarding eight hotels for 2015. As the presentation of the model room at the "International Investment Forum" in Berlin last March gave people plenty to talk about, the Moxy bosses have remained publicly silent for months. Finally, Ramesh Jackson, Vice President & Global Brand Manager at Moxy, and Markus Lehnert, Vice President Hotel Development at Marriott International, have described the rooms and the expansion plans in more detail. In another interview, Gitta Brueckmann, Area Vice President Central Europe, confirmed that the Marriott's budget baby is attracting wide interest in the market. She said: "It can't happen quickly enough."

Marriott refreshes its core brand

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Bethesda. Marriott Hotels, the signature brand of Marriott International this week launched a new multi-year global marketing campaign called "Travel Brilliantly" which will also engage young travelers.