Bremen. When Dieter Mueller, main shareholder of Motel One, introduced his first 2-star rooms eight years ago, they appeared like copies of Etap in a slightly different colour - the brand of Accor, his former employer. Then, Mueller added a touch of budget design to the Motel One concept and created a new generation of 2-star accommodation. Since then, Motel One has been on its way to the top. Now, Mueller's former Sales Manager Marco Nussbaum is further developing the budget design concept: Bremen will see the first Prizeotel. It is planned to become an entire hotel chain starting off in Germany. But Prizeotel does not aim at concentrating on the rate only. Instead, it wants to back up its rates with sustainability and value. In order to secure the design, the company hired a designer from New York already renowned in the scene, who will design the first and future Prizeotel based on a "signature concept". And the guests will check-in via mobile phone. With this step, the budget design concept gets another chance in Europe, presented for the first time here at hospitalityInside.com.
