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A very bold plan

Whitbread sells branded restaurants and Premier Inn hotels – A strategic shift

The hub by Premier Inn hotel at London Farringdon_Room_16-9_1920_c Whitbread

The 2026 financial results included surprises. On the positive side: The smart budget brand hub by Premier Inn (photo), which has so far only been available in the UK, is coming to Berlin. / © Whitbread

8.5.2026

Along with the results for the 2026 fiscal year, which Whitbread presented a week ago, the company also announced a new five-year plan. It surprised everyone with new, extremely challenging cost-cutting measures and divestment announcements. The portfolio of owned hotels is shrinking, branded restaurants are off the table, and hotel restaurants are getting a makeover. The board is fully focused on speed and returns.

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