
Accor embraces AI integration with new app
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AI goes shopping
The development of artificial intelligence has reached a new level: AI agents are now acting almost autonomously. Consumers are expected to encounter this for the first time this year: while shopping.
AI window: 2026 is the decisive year
By 2035, most hotel discoveries and bookings will happen through a single AI conversation, at least half of back-office tasks will be automated, and most routine guest requests will be handled by AI agents. Human staff will be left to do what algorithms can't.


