AccorHotels' Availpro acquisition a breach of trust?

Paris. As we now live in a world of experiences and not products anymore, Airbnb, Booking.com, Google, Expedia and of course AccorHotels are betting on digitalization and intuitive technology. AccorHotels' fresh acquisition of Availpro and its partnership with Travelsify confirms it. Since the merger with FRHI, the hotel chain is also strongly pushing luxury. Its recent bidding on the exclusive event organizer Potel & Chabot underlines it. Learning from the best seems like a good plan – but only as long as operational integration follows. And this is the question mark behind AccorHotels' ongoing hunger for more. Almost every week, the French chain is buying something, spending millions on a very intricate vision.

AccorHotels is continuing its mutation from a European leading hotel chain to a global intuitive travel platform by acquiring Availpro and signing a partnership with tech company Travelsify. As Romain Roulleau, AccorHotels' Senior Vice President eCommerce and Digital Services, told hospitalityInside.com last month, the group is building up an entity that will go "way beyond hospitality".