Achat Hotels continues to grow

Hockenheim. While international chains are grazing the German market for small hotel groups in order to impose their brand on them via franchising, the German hotel group Achat is elaborating its own franchise concept. Although, it doesn't want to enter the international market necessarily, it still plans to further penetrate the German-speaking one.

Hockenheim. Germany's Achat Hotels located in Hockenheim and the Sorell Hotels Switzerland hotel chain headquartered in Zurich began their collaboration on January 1, 2007.