Analyse, restructure, inspire

Dear Insider,

The German operator market is currently buzzing. For months now, we have been seeing a steadily growing wave that is driving smaller operators in particular into the (supposedly) safe haven of the large white label operators. Susanne Stauss asked well-known and very active hotel consultants: Who stands out in the market? Which operators are in demand? Which operators have lost out? Where are the opportunities? Do we need so many brands? Is there added value for international franchisors in micro-locations? Our questions have been answered: Hotour, Nemis, Härle Hotel Solutions and mrp hotels. Their analysis is critical.

Many in the industry have been following the changes at Steigenberger Hotels with raised eyebrows for a while. A restructurer has been on the case for a year now: Dr. Stephan Hungeling. Hospitality is new to him; he judges the industry by efficiency, not from rumours. He is currently weeding out unprofitable businesses, but Steigenberger will continue to grow healthily from 2027. The first synergies with the Chinese parent company H World Group are already taking effect. This starts with significantly lower procurement conditions for all hotels in his area of responsibility, EMEIA. He beams. He has even more plans.

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Has the champagne lost its sparkle?

5.12.2025

Dear Insider,

Tourism is a cash cow, easily milked by European governments. They have already sharply raised taxes for the hotel industry and airlines or have announced it for 2026. It just keeps coming. Two glaring examples: France wants to introduce an extra VAT of 33% on luxury goods - no more popping of champagne corks. And the British cry "Taxed Out". Passenger tax will rise again by next April, while the 20% VAT for the hospitality sector will remain. This has destroyed 89,000 jobs in the last nine months alone, UKHospitality says. Only in Germany does the VAT on food appear to be being rolled back.

Investors and operators have already switched to other markets due to the cost explosions, and the hotel market could freeze over, at least in areas, after such a cold tax bath.

At the end of the day, it's all a question of proportion: The US franchisor Choice Hotels no longer wants to expand in the United States, only in Europe and EMEA. In a mega-interview spanning ten pages, Ricardo Losada Revol, Senior VP International, and David Beers, CEO EMEA, stress: They want to write a new chapter in history with Europe. They are stepping on the gas, already taking over entire hotel bundles in individual countries; only Germany is on hold - too expensive.