At an accelerating pace
Sub-Saharan Africa, the new frontier of hotel development
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Much potential, many problems
Munich. Crises, wars and disasters primarily stamp the picture of Africa negatively. However, hotel chains have long ago cast an eye on this market that still promises much growth. Now Michael Thalmair, a Masters graduate of the Faculty of Tourism at the University of Munich, has looked deeply into ten well-chosen African capitals and has analysed the hotel chain industry there with the support of Zarges of Freyberg Hotel Consulting. With the examined capitals, Accra and Pretoria, among others, fell into excellent conditions for investment. Extracts from the study indicate two cities with great potential and two others with great challenges.