Austria: More winter sports instead of skiing holidays
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Austria: More winter sports instead of skiing holidays

Family on Winter Holidays
Families on winter holidays away from the slopes are a particular focus of Österreich Werbung. / © Getty Images, Unsplash

Snow is not everything. That's why the Austrians are targeting non-skiing families as well as Chinese and American guests in the upcoming winter season. The classic skiing holiday is set to become a broader-based winter sports holiday.

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