HI+

Azimut on different paths

Largest Russian chain corrects and expands - also with a new brand

24.10.2013

Moscow/Munich. Russia's biggest national hotel chain, Azimut, is restructuring. With its new strategy, it wants to sharpen its profile and raise brand awareness both at home in Russia as well as in Germany and Austria. Last week, as reported, Walter Neumann assumed the position of Chief Executive Officer based in Moscow and will be supported by the former Acting CEO and Chief Operations Officer Sebastian Kraemer. Azimut owner Alexander Klyachin has great hopes for his new German "dream team" whose current task spans eleven hotels in Russia, seven in Germany and one in Austria.

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

Verwandte Artikel

Between pipelines and tourism targets

31.3.2013

Moscow. The Russian hotel market has minimal branded capacity with only about 130 chain hotels out of the more than 5,500 transient lodging establishments in the country. Branded hotel expansion in Russia is primarily being led by major international players, as Russian-owned chains have shown a largely lethargic trend, with the exception of Amaks Hotels. Among the international chains, Hilton is stepping up its pace, Moscow's pipeline up to 2025 exceeds all expectations and Sochi does not have enough luxury accommodations to offer. Russia's development is focused on Moscow, St. Petersburg and Sochi but there will also be new – if not limited – capacities in the new casino destination of Vladivostok.

Into new markets without debt

20.2.2009

Berlin. The view from the conference room in Berlin's Uhlandstrasse looks on to a hotel construction site - but still, not a site for an Azimut Hotel. All the same, the Russian hotel group has now settled in the centre of Berlin hoping to push forward expansion into Europe using Berlin as its base. The private investor behind the project operates Russia's biggest national hotel group. On the Berlin front, Christian Kettlitz, a former Marriott employee, leads the team. Details on the expansion and strategy of Azimut.