Benefitting from own data Accors new digital strategy focuses customers not products
Magazin • 6.11.2014 • 8736
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Benefitting from own data

Accor's new digital strategy focuses customers not products

6.11.2014

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Accor: 8 programmes for the digitale future

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Paris/London. Accor CEO Sébastien Bazin announced the group's digital strategy during its big "Digital Day" in London yesterday. Starting in 2015, eight programmes shall strengthen Accor's leading position in this segment.

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