HI+

Betting on "playful business"

Repositioning Golden Tulip: A new framework for franchisees

28.6.2017

Marseille. Louvre Hotels Group is cleaning up its portfolio. After Campanile, the French chain is now revamping the image of its core brand Golden Tulip. LHG has come up with a new concept dedicated to business travelers which promises a good mix of work, fun and local experiences. Is this revolutionary? No, but injecting youth and sense of humor into the existing properties can only benefit a brand that is now no longer as "golden" as its name might suggest.

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

Verwandte Artikel

Going for a piece of the pie

24.5.2017

Paris. Pierre-Frédéric Roulot is a busy man. On top of being the CEO of Louvre Hotels Group, he has recently taken over as head of the Chinese Metropolo brand for the management and development of Jin Jiang Hotels in Asia. These two networks represent over 2,500 hotels in 52 countries and boast 15 brands. In an interview with Sarah Douag, Pierre-Frédéric Roulot now explains why and how he successfully exports the French "savoir vivre" to China while trying to import the Chinese flair to Europe. Louvre's key European markets – UK, France and Germany – will certainly benefit from this approach.