Between standards and reality Starwood brand manager Brian McGuinness on positioning Element
Magazin • 11.12.2014 • 8822
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Between standards and reality

Starwood brand manager Brian McGuinness on positioning Element

11.12.2014

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Munich/Frankfurt. At the moment, Extended Stay products belong among Marco Bari's passions. The official opening of the Element Frankfurt Airport on Tuesday also meant the launch of the first hotel of the Bari Group as a multiple franchise partner. By now, the American who has found a new home in Munich is a firm partner of Starwood Hotels: Each had announced the second joint Element in Amsterdam one week ago. At the same time, however, Marco Bari is also negotiating with another chain – and also this does not only concern an Extended Stay brand.

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