Beyond European level

Frankfurt/M. These results can hardly be topped: After a striking breaking down of business in 2009, results of German MICE industry in 2011 beat all records. The number of participants grew stronger than the number of events, even in comparison with growing markets like Asia, Germany benefited from its infrastructure and its excellent price performance ratio, which is mainly due to the hospitality industry. As a new plus factor „Meeting- & EventBarometer 2012“, introduced at IMEX, Frankfurt, on Tuesday, identifies the field of regional industry competence: More and more organizers are interested in company tours, matching with their conference or meeting topics, or in integrating speakers of the region. Furthermore, the topic “Green Meeting” gains speed enormously – German Convention Bureau responds to this with the development of a plentitude of activities.