HI+

Boutique, urban casual

Lindner launches second brand "me and all hotels" with five contracts

5.11.2015

Duesseldorf. A year ago, there was lots of discussion surrounding the new "streamlined" brand of Lindner Hotels & Resorts. Now, the Duesseldorf-based hotel group has launched the new brand with five signed contracts and a revised, much clearer position. "me and all hotels" will be Lindner's Boutique brand, and will not include a reference to the name of the parent company. The hotel will have a different face in each city. "There is lots of room in Germany for individual Boutique hotels," Lindner CEO Andreas Kroekel said in an interview with hospitalityInside.com just a few days ago.

HI+ © hospitalityInside.com. Dieser Inhalt ist urheberrechtlich geschützt. Der Schutz der Inhalte ist ein wesentlicher Bestandteil unseres redaktionellen abonnement-basierten Geschäftsmodells. Jede Weiterverbreitung erfordert die vorherige schriftliche Zustimmung der HospitalityInside GmbH. Falls Sie Inhalte für eigene werbliche Zwecke nutzen möchten, fragen Sie bitte eine Lizenz an.

Verwandte Artikel

When homely is cool once again

27.11.2014

Duesseldorf. Lindner's planned lifestyle brand MeandAll did not work out; now, the group is launching a boutique brand under the Lindner label, which will adapt depending on the location, and promises a faster pace of expansion. However, drifting below 4 stars is not the plan, as the first renderings of the first two hotels show impressively. "As always, we expand in times of crisis," said Chairman Otto Lindner with a wink when he talked to hospitalityInside.com in Duesseldorf last week. The group's development concerning turnover and RevPar is positive, so that the currently low interest rates allow the head of the private hotel group to flirt with the idea of properties.