Brand Value: Hilton maintains its position
Magazin • 28.3.2025 • 43604
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Brand Value: Hilton maintains its position

Hilton Cairo Nile Maade, Lobby
Hilton still claims the highest brand value, but others are closing in. / © Hilton
28.3.2025

The world's most valuable hotel brand is again Hilton, with a brand value of 11.6 billion US dollars, maintaining its position for the ninth consecutive year. 

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