Brand and investment clouds

Dear Insiders, 

Right next to the World Trade Center Memorial in New York there is a hotel that is neither a Motel One nor The Cloud One. All the same, the latter is written large above the door. The Munich-based budget design group, which celebrated its US-market entry eleven months ago, is behind it all. Most of us love Motel One's fresh design, the egg chairs, the Italian long sofas, and The Cloud One is supposed to be even better than all that…