Brand switch: Travel Charme becomes A-rosa and a-ja

The takeover of Travel Charme Hotels & Resorts by DSR Hotel Holding was officially completed in April. Thus, the eleven operational Upscale resorts in Germany and Austria will be embedded in the DSR distribution system. Will the brand survive? 

When Travel Charme Hotels, a small, fine German resort group, was sold to Hirmer, a Munich-based clothing retailer from outside the industry, in 2018, it sounded like a promising new approach. Six years later, Hirmer Hospitality sold the operating companies of the 12 hotels and resorts to DSR Hotel Holding, which is backed by a tour operator and a food giant.