MARKETING / Bye-bye print media: Marketing campaigns on the Internet - Fascinating, but short-lived
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Bye-bye print media

Marketing campaigns on the Internet - Fascinating, but short-lived

Wiesbaden. The Internet community is growing and rapidly revolutionising marketing. The net serves as a means of addressing target groups that have not been reached before, and at the same time, it is an experimental field for new company strategies. Example: Ritz-Carlton. However, the world of the Internet is significantly more short-lived than anything else we have known so far.

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