Chains have the edge
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Chains have the edge

Luxury and Lifestyle hotel development surges across Europe

Four Seasons Hotel London at Park Lane
Only nine out of 82 luxury brands have a global presence. / © Four Seasons Hotels and Resorts

Luxury and lifestyle hotels attract guests and developers. The lifestyle segment in particular is catching up. Its average daily rates reach a premium of 33.60 US-Dollar compared to the ADR of non-lifestyle hotels. No wonder they account for an estimated 23% of the global hotel development pipeline, while mainstream luxury brands are losing share.

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Autor

Macy Marvel

Macy Marvel

is a former professor of economics and finance at EHL who likes to analyze markets and figures from the global hospitality business. A favourite travel destination: Crete.

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