Beijing. If proof is needed to emphasise the importance of shopping for the Chinese, the "Singles Day" on November 11, 2018 offered just that. Alibaba, the biggest online shopping company, collected orders for more than 30 billion USD within 24 hours, their closest rival, JD, reported another 23 billion USD in sales. But the hype slows down. Especially young Chinese traveller refrain from shopping more and more, instead seeking for more emotions and local experiences. Two travel consumption reports from Ctrip/MasterCard and CBNData/Fliggy reveal details. hospitalityInside.com's China expert Professor Dr Wolfgang Arlt with the summary of these two reports which have been published in Chinese only.