Choice Hotels International (NYSE: CHH) is one of the largest lodging franchisors in the world. A challenger in the upscale and a leader in midscale and extended stay segments, Choice® has nearly 7,500 hotels, representing more than 630,000 rooms, in 45 countries and territories.
In Europe, the Middle East and Africa, Choice Hotels EMEA™ is represented by the Ascend Hotel Collection™ as well as the Clarion™, Quality™, Sleep™ and Comfort™ brands, which are ideally tailored to the respective guest segments. Choice Hotels EMEA™ has nearly 400 hotels with almost 60,000 rooms and is present in 13 countries.
Our brands in detail:
- Ascend Hotel Collection hotels offer a unique and upscale experience that allows guests to connect with the local riches of a destination in an entirely new way. Our brand standards are built around each property and thereby highlight the uniqueness of each hotel.
- Clarion properties combine an attentively curated experience of lifestyle and service. Clarion’s brand standards ensure high quality service while offering a customisable solution.
- Quality offers guests a memorable, warm, and inviting experience accompanied by full service that makes guests feel right at home. A proven and timeless hotel concept that attracts a wide range of guests.
- Sleep Inn hotels are inspired by nature – their design provides a refreshing change to hectic urban life, allowing guests to recharge and rebalance. A strong sense of sustainability and an efficient operation drive value to our franchisees.
- Comfort hotels offer the ideal mix of value and reliable service levels combined with a vibrant design. An efficient and scalable operating model that ensures value to our guests and owner alike.
Our award winning loyalty program Choice Privileges® with over 63 million members offers its members a fast and easy way to earn reward nights and personalized benefits.
Our franchisees not only benefit from the global strength of our brands, but also from our distribution technology and platform, our global commercial and marketing expertise, our loyalty program, our procurement platform and our experienced franchise performance managers who support the success of its Franchisees and build competitive advantage.
We aim to establish a true partnership with owners and operators, ensuring that we adapt our offering to the specific needs of each property, support an efficient operation and ultimately enhance the returns and value of our hotel owners and operators.
