Cocoon: The next generation is here

Munich. Global giants like the Chinese Plateno Group certainly have the necessary power for a rapid brand expansion. Yet the real innovation in terms of the conceptual approach for new brands continues to come mainly from medium-sized businesses. Three small young German budget groups - LetoMotel, Cocoon/Buddy and MQ Real Estate - describe their concepts and state their figures at the Expo Real hotel conference in Munich, whilst Plateno surprised with a new soft brand for hotels looking to gain a foothold in China.

Munich. His two Cocoon hotels are mainly known among the people living in Munich and the guests who provide these young, peppy budget hotels with an average occupancy of more than 90 percent. The hotels have the best locations near Stachus and Sendlinger Tor. The third Cocoon in Munich will be located even closer to the Central Station. The man behind these hotels: Johannes Eckelmann, career changer. Three weeks ago during an interview with hospitalityInside.com, he had another surprise in store: Buddy Hotel. At Sonnenstrasse in Munich, within eyeshot of the luxury hotel Koenigshof, a stylish hotel with rooms that have only 9 sqm will open in October. Introductory price: 66 euros per night. Eckelmann wants to expand with this concept as well. For the first time, he opened the door to the showroom for us. How to obtain maximum comfort for the night in a mini room. And the market is still in motion: at the end of April, Rilano Hotels presented their "room of the future" – on 15 to 18 sqm and with a bathroom in cylindrical shape.