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Courage heals misery

11.11.2021

Dear Insiders,

The problem of staff shortages really does have many facets. During our research into the issue, the following sentence from hotelier Gerald Kink from Wiesbaden immediately stuck in our ears: Where within a very short time rents of €1,000 per room per month were accepted, which before were only €700, there is now no money left over to pay reasonable wages. That's quite a criticism.

Other hoteliers building staff accommodation might only be able to offer them to employees in three or four years' time. That's how long German approval procedures take. One hotelier managed to get 15 cooks from Italy on his own, but hiring foreign staff from non-EU countries is almost hopeless. German bureaucrats are brutalising the industry.

Of course there are two sides to every story, but the situation is really precarious. Why did it take a virus to make it clear that employees have been so badly treated for so long? Now, staff can't even be found for love nor money! The magic word is "work-life balance" and the buzz word here is the 4-day week, as already highlighted in our last edition. Our tour d'horizon through the employee malaise today touches on many other aspects and provides voices from the field.

The other big quandary of the moment is the lack of sustainability. But this is an area where the sector can still play a proactive role. It's not too late yet. Sarah Douag highlights options for the hotel industry following discussions at the COP26 climate summit in Glasgow. And these don't start with recyclable furniture, they start with energy!

According to one study, the accommodation sector needs to invest €868 billion over the next 20 years to reach net zero by 2050. This is roughly equivalent to the entire annual revenue of the global lodging industry... Courageous entrepreneurs, however, acknowledge: With a sustainable concept you can earn even more money than before! So off we go, with a whole lot of courage and regardless of all the burdensome mega-numbers!

The mayor of Amsterdam is also boldly leading the way: She wants a green city and a different kind of tourism. With a series of new and stricter regulations, the capital of the Netherlands is now taking aim at speculators, real estate investors, rental platforms and even hotel developers. Amsterdam backs up its words with deeds - and is quick about it.

Consider yesterday's announcement by the state-controlled Chinese hotel conglomerate Jin Jiang that it will now provide its own definition of sustainability for the entire industry to be little more than a joke. China, the world's biggest emissions offender, wants to give us lessons?

The Austrians have once again shown courage: As of this Monday, the 2G rule is valid nationwide. And starting from next Monday the state of Upper Austria sends the vaccine refuseniks into lockdown! It’s the only option. The 4th wave is already choking up the hospitals. Fred Fettner describes Austria’s ups and downs ...

Discussions about 2G are also growing in Germany, individual groups such as arcona as well as private hotels are imposing the 2G rule on their own initiative - and guests are rewarding it. Italy, on the other hand, is staying cool and doesn't see a lockdown coming: The Green Pass has proven its worth, also in the hotel industry.

You can find more interesting news from the digital world and from the real estate market. Even the small news articles have it in them today.

Stay courageous! Courage heals misery. That's eight times I use the word courage in this editorial. It really does bring us forward.

Yours, Maria Pütz-Willems
editor-in-chief

Your opinion? maria[at]hospitalityInside.com

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