Craving for asset-light and asset-heavy
Italy: Demand grows, investors are back, operators experiment
Autor

Massimiliano Sarti
is our Italy correspondent since 2013, a profound hotel and tourism journalist always carrying the Dolce Vita in his luggage.
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Five big Italians want more
The air in the Italian hotel market breathes excitement. The post-corona euphoria is still going strong. The country's five largest hotel groups are continuing to fine-tune their concepts and expansion. TH Group is now venturing into the 5-star segment, Accor is pushing its collection brands, B&B wants even more leisure, Bluserena wants even more of the international demand, HNH is getting ready for an IPO and Egnazia is set for a mega leap in turnover.
Italian Sina Hotels seek to expand abroad
The Italian market is becoming too small for the luxury hotel group Sina Hotels. That is why it is now looking for international locations that match its vision. So far, it has been asset-heavy, but can also be convinced to go asset-light.