Design Hotels moves closer to the Starwood network

Munich. Own TV channels and film productions or Social Media campaigns – an increasing number of hotel chains want to connect with their guests through new formats and gain new customers. Instead of irritating their hotel guests with meddlesome commercials, they are presenting interesting content to them and all that involves travel and lifestyle. Starwood Hotels' "SPG TV" had already developed into a spontaneous, and also financial, success story years ago. Now the Marriott chain giant is following and wants to become the "the world's largest publisher of content in the travel and lifestyle areas". Since December, 2014, there has also been the global first, regional Social TV "Enjoy St. Moritz" in the Swiss, Nobel city of St. Moritz – sponsored by the Kulm Hotel St. Moritz and its sister hotel. Accor is also experimenting with Mercure.