Digital premiere in the Elbtower

Munich. When will all segments of the German hotel industry recover? Expert forecasts vary, with some as early as 2022 and others at 2025. At present, the European market is clearly improving, but the repayment of corona loans, diminished equity capital and increased costs for energy, employees and more are heavy burden on the shoulders of the entrepreneurs: Most are now ready to hike rates. Self-critical insights from the Expo Real hotel conference.

Berlin. More franchise, a new own brand and, despite Corona, the desire for further lease contracts. This was announced by Andreas Erben of Primestar Hospitality at the end of June. The own brand will have a hotel, living and long-stay character, a young platform will help in distribution. Details.

Berlin. Berlin hotel operator Primestar headed by Andreas Erben has a new majority shareholder through a management buyout and will in future focus on a new own brand and digital strategy, among other things.