Direct bookings: Mobile overtakes desktop sales
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Magazin • 22.11.2024 • 42851
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Direct bookings: Mobile overtakes desktop sales

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The desire to travel continues, but online efficiency is in demand - on both the hotel and customer side. / © Trickster, Adobe Stock
22.11.2024

Direct booking is accelerating. A brand-new study reflects the changes and trends for 2024. Mobile bookings are rapidly overtaking desktop sales, with app revenue dominated by large chains through loyalty programs. Ancillary revenue potential remains underutilized.

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