Editorial 11.4.2008 - Holiday Inn's greatest show of strength
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Editorial 11.4.2008 - Holiday Inn's greatest show of strength

Dear Insiders,

Holiday Inn has really gone into overdrive, as I was able to see for myself this week in London. All today's and future hotels are to be renovated by the end of 2010 - some 4,000 hotels. "We are much more aggressive than the competition," CEO Andrew Cosslett says during the press conference. But are they better? As experienced hotel journalist, I really begin to ask myself this very question when I hear that a new Holiday Inn is marketed as a 4 star product, whereas a Holiday Inn Express as 3 star plus. The model hotel, which we were shown at London Heathrow, failed to convince me. All the same, my respect to this massive and up until now quite unique show of strength by the chain as they attempt to bring their core brand up to steam in just three years.

IHG is right on the cusp with its revamp of its middle sector brands. And should the Group, like Ritz-Carlton or Hilton, choose to determine rates by way of revenue management, it will presumably reap even greater benefit. A Cornell study took a look at revenue management. Our correspondent Susanne Stauss evaluated the findings with respect to the markets at home.

Guy Dittrich also listened attentively this week to a discussion at the International Hotel Investment Forum Berlin on budget hotels and learned of fine differences on the topics of environment and guest needs.

Hoteliers seeking to cut costs need not necessarily cross over to the budget segment. Instead they should keep an eye out for technology and progress in this field, as the discussion on hotel technology at the 3rd ITB Hospitality Day showed. This article is the last in a range of reports on the discussion rounds held at this year's ITB.

And two of the most interesting news items in recent days: A Russian has bought an Austria hotel group with most hotels in Germany. And that's only the start of Azimut's expansion in Europe. At the Kempinski headquarter in Geneva, CEO Reto Wittwer replaces his COO.

An interesting edition awaits. Enjoy reading!
Yours, Maria Puetz-Willems
Editor in Chief

Questions? maria@hospitalityInside.com 

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