HI+

Editorial December 2, 2005 - Image Damage, Medical Beauty and Motivation Gurus

2.12.2005

Dear Insiders,

Once again we return to the Buehlerhoehe issue. The quarrel surrounding the stately hotel near Baden-Baden again formed part of an interview with the management of NH Hoteles. The Spanish express their wish to talk directly with owner Hopp. And there's more: The Spanish hotel management chain announced at the opening of a new hotel in Nuremberg: Europe's third biggest business hotel chain plans to build a line of resorts and to enter the top luxury sector à la Starwood. Olé!

Et voilá! In the last few days German hoteliers have had no qualms about using diverse media in their campaign against the morally reprehensible price dumping round conceived by Accor in its "1 Euro Christmas Special". I can only say: respect to this PR campaign! Such reactions stoke public interest much more than keeping quiet about the campaign would have done. Accor may, however, have overlooked something quite different: the damage such campaigns can have on market value. For hospitalitiyInside's expert Prof Christian Buer, the spectacle couldn't have come at a better time to test some newly published findings: In his new study - completed just four weeks ago - he explains how to measure market value and what can be measured clearly shows ups and downs. Christian Buer will presumably follow Accor's market value very closely in future studies.

Oh no! Online intermediaries are finding the European holiday market no fun at all. As fragmented as it presently is, efficient internet marketing is near on impossible. Single experiments, however, show the huge potential in this segment, even among B2B partners.

No thank you! Or yes please? Medical Beauty is fast becoming a new trend - or so it would seem. The industry, on the other hand, shows a mixture of different sentiments. Is surgery without the scalpel still wellness? Can the medium sized firm afford the specialist support? Who's liable? A speech at a wellness forum threw up a number of questions. Some hoteliers give answers.

And now? At the end we turn to the hyper-motivating words of a communication professional seen by Baerbel Schwertfeger more as sober than as "behavioural therapist". Baerbel, herself not completely lacking motivation in her life, met him in the new "Salon" in Munich's ArabellaSheraton Grand Hotel and describes him as radically motivating.

A motivating week with positive results and a little Medical Beauty wishes
Maria Puetz-Willems
Editor-in-Chief

Your comments? Please, address to maria@hospitalityInside.com

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