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Editorial January 18, 2008- Relaxation's the word

18.1.2008

Dear Insiders,

for whatever reason people today are travelling, they want to relax and feel at home in their hotel. This is noted with particular pleasure by hotels with spas. Just how high profits are from various hotel spa departments is now shown by a recent study compiled by PKF experts. The principal results are presented in this week's edition of hospitalityInside.com.

An innovative hotel in Austria, however, has gone one step further than the spa: Having recently completed extension works adding 29 new rooms, a parking garage and generous extension of the spa area, the former Hotel Lamm in Seefeld, now AlpenMed Hotel Lamm, has placed its bets on the success of the "Medical Spa". 220,000 Euros of the total 6.5 million Euros that were invested in the project were applied to the purchase and installation of a cold chamber. Here, the hotel guests literally freeze themselves back to good health as the full body cold therapy is applied, inter alia, to eases inflammatory illness and muscle injuries . Read about further details in this week's article.

But relaxation and enjoyment is not the sole domain of guests at the resorts: business travellers staying at budget hotels also have their demands. These observations, primarily from the American chains, are now becoming evident on the European markets. Two things are particularly important to business travellers between 25 and 45 years of age: state of the art technology and a cosier atmosphere than this type of hotel has provided up to now.

Also in this edition, our writer Guy Dittrich takes a look at the design of a young hotel. He travelled to the hotel The Ring in Vienna to assess their claim of "casual luxury", a claim which he found only to be satisfied with emphasis on the word "casual", at least with respect to the choice of materials.

This week's top personalia is provided by Starwood Capital boss Barry Sternlicht, who has entrusted Neil B. Jacobs, an experienced Four Seasons Hotel Manager, with the direction of his Global Hotel Operations. Jacobs is to take charge of the hotel brands Baccarat, 1 Hotels and Residences as well as Crillon. In Switzerland's luxury hotel industry, the personnel carousel continues to turn. Jean-Jaques Baur has now been appointed as Daniel Ziegler's successor at the Eden Roc. He will leave the Kulm Hotel in St. Moritz at the end of the winter season.

We also take another look at Dubai this week. There, the Kuwaiti Group IFA Hotels & Resorts has developed various types for their residences in one hotel.

In as little as six weeks' time, the industry will once again meet at the next ITB in Berlin. Contacts will be forged, deals will be done and news exchanged. Read more about participation at the trade fair and about hospitalityInside's involvement at the third hotel conference on ITB Thursday.

Yours,
Susanne Stauss
Senior Editor

Any ideas? susanne@hospitalityInside.com

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