Dear Insiders,
The British budget hotel chain Premier Inn intends to have a higher quality presence in Germany than in its domestic market. That fact that the Whitbread subsidiary can always function as end investor though could be a considerable advantage in the very cautious German market. "We are buying!" is for me then the headline of the day.
Competition is hotting up. This was also made clear during Accor's extra press conference during the Expo Real. Accor aimed to defy the unstoppable announcement marathon of other players and provided some full performance data. Nevertheless, budget rival Motel One has today again made a special announcement: In 2016, the Motel One New York will open!
Since the big franchise companies were present at this year's Expo Real joint stand "World of Hospitality", there was also a franchise panel at the Hotel Conference. Host Christian Walter identified some interesting differences in the franchise models pursued by Accor, Choice, IHG, Marriott and Wyndham.
An encouraging keynote speech was given by Simon Redman from Invesco Real Estate London at the hotel conference: He praised the hotel industry and described its appeal from the perspective of an institutional investor. His keynote in a slightly abridged form.
You can also see and listen to some of the topics today on our YouTube channel "The hospitalityTV". There, pairs of exhibitors at the joint stand "World of Hospitality" have their say on what motivates them on the German investment market, on market displacement in budget, franchising, architecture and chains... More on this on our homepage.
And more on the international hotel market inside the magazine. – The full editorial…
