Editorial October 25 2013 Azimut ways luxury ways MICE ways out
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Editorial October 25, 2013 – Azimut ways, luxury ways, MICE ways out

Editorial October 25, 2013 – Azimut ways, luxury ways, MICE ways out

Dear Insiders,
Russia's largest national hotel chain, Azimut, is positioned anew, also in the German-speaking realm. Moreover and as of last week, Azimut has two German managers at the top: Walter Neumann and Sebastian Kraemer. They should bring the group to an internationally competitive level and there will additionally be a new hotel track alongside Azimut.
The ancient Congress of Vienna does not dance any longer. Austrian MICE managers have determined: Convention organisers today must not only pay attention to costs, the tourist environment of the event - the incentive sweetener - has become a deficiency rather than a plus. An interesting trend.
How does luxury define itself anew? Much of what was to be heard at the second "Luxperience" trade show in Sydney sounds close. It is a global confirmation of a trend that knows no borders, but lives on extremes - between nature and nirvana, exoticism and absolute ecstasy. From these emotional subjects there blossoms a new branch of business within the high-end.
HRS has concluded the squeeze out with hotel.de; Accor's individual brand pool MGallery strengthens its growth efforts in Europe; two new studies deal with the travel and mobility of the future; and now, the German serviced apartments scene has also distributed its first awards.
Last but not least: Today on our YouTube channel "The Hospitality TV", we have compiled photos of our Expo Real networking event "BRICKS & BRAINS". It took place for the first time in the new lounge of the trade show management Munich and we thank the management for this appreciation of the hospitality industry, just the same as our sponsors and guests! You can find the link to it within the corresponding text on our homepage. – The full editorial …

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