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Editorial October 7, 2005 - More professional networks

7.10.2005

Dear Insiders,

Almost at the same time, two German hotel professionals are founding research institutes: the one in Munich concentrates mainly on hotel real estate, while the second in Heilbronn focuses more on hotel management. Both are dedicated to making the industry more professional. This is urgently necessary, not only because the image of the hotel industry is bad and the entire industry as such is hardly noticed in public and politics.

On an international level, German hoteliers are considered to be disciplined, perfect organisers and are therefore "taken on with pleasure". But in their own country, things are different. Here, many hoteliers are considered provincial as well as immune to travelling and consulting. And the younger ones are regarded as being entirely focused on their career. As long as the industry supports two-year contracts and the young hotel industry professionals are rushing up the career ladder, the high fluctuation will continue. In this case, fluctuation means running away - running away from their own professionalism. What is easier than giving in the first time their boss turns up his nose? Those who are forced to stay longer have to put up with unpleasant things. They have to learn about markets and certain topics - and therefore they have to invest time in their professional training.

The practice automatically leads to research then. Linking these two aspects can only be welcomed by the industry. That is why we are keen to see the issues that are to be analysed by the new Treugast Institute in Munich as well as the Executive MBA programme that is being initiated, among others, by Prof. Dr. Christian Buer in Heilbronn.

Wherever professionals are no longer in a network or see themselves at a disadvantage, new networks are forming. The recently founded "Industry Travel Club" in Frankfurt is a good example of this, even though the names reaching the public are always the same. But from this idea, a vivid industry platform may evolve.

Professionalism is demanded in every field: Only then do the Achat Hotels that have already been written off on the side grow to become a franchisor. And only then can mega chains like Marriott manage to introduce room concepts on a group level and at controlled cost.

Improve your professional networks! hospitalityInside.com is happy to help you achieve this. We too are in a continuous improvement process.

Yours, Maria Puetz-Willems
Editor-in-Chief

Your comments? Please, address to: maria@hospitalityInside.com

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