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Events fewer, longer, larger, more international

Meeting and EventBarometer 2024/25 about the MICE trends in Germany

In 2024, Germany was the most visited destination for MICE-related business travel in a global comparison. / © Getty Images, Unsplash

16.5.2025

Germany has defended its global leading position in 2024, both as a business travel destination and in the MICE ranking. The number of events has fallen, but the number of attendees and international guests has increased. Everyone is staying longer. Overall, the MICE industry is recovering.

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Autor

Sylvie Konzack

studied media science, then immediately co-designed hotel trade media and took responsibility for publications. Her favourite topics include Bleisure Travel and Serviced Apartments.