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Munich. "What's left of hotel DNA after the pandemic?" A lot - and a lot of it is new. There's a desire to forget to pain of corona, and the growing optimism of a recovery of the market is accompanied by new opportunities and trends. Six established hoteliers and newcomers whetted investors' appetites for the new diversity with their insights and concepts.

Vienna. Austria has been the first country in Europe to announce the re-start of its tourism and the hotel industry. This week, five federal states in Germany followed; the rules and discussions are similar. In the middle of it, there are the Falkensteiner Hotels & Residences, based in Vienna – the company originated in South Tyrol and grew from a family business to a group with 30 properties in seven European countries. Since 2019, the group has only focused on holiday resorts. Resorts will be the first properties to gather pace again. "However, we should throw some ballast overboard, start thinking new and stop dragging along old and unnecessary costs," says Falkensteiner's CEO Otmar Michaeler.