Experimenting for more efficiency

London. Yotel announced its entry into the multi-billion dollar market segment of extended stays. The brand, known for its hotel pods Yotel and YotelAir is making an old dream of CEO Hubert Viriot come true. The name of the new baby will be YotelPad. The brand will give its debut in the USA, followed by Europe and Dubai.

Munich. No question drives owners of hotel property more than which operator can best increase the value of their property. Four entirely different concepts had positioned themselves as the best strategy during Expo Real in Munich in October – of Budget, Full Service, Luxury and Lifestyle. The CEOs from the lateral-thinking budget brand, Yotel, from the British Midscale chain, Premier Inn and the luxury hotel group, Kempinski, discussed the topic, "Luxury, Budget, Service, IT: How do operators increase the property value?" – expanded upon and scrutinized by the internationally operating investment and asset management company, Cedar Capital.