Editorial October 2 2015 Expo Real In the Spirit of the Hype
HI+

Expo Real: In the Spirit of the Hype

Expo Real: In the Spirit of the Hype

Dear Insiders,
The hotel real estate and transaction market in a haze of hype... Experts believe business this year will be even better than in 2014. As a result, most expect an exceptionally busy Expo Real. Europe's leading real estate and investment trade fair begins in Munich on Monday - with even more hotel players than last year!
We are also there, and with us 23 co-exhibitors at "World of Hospitality" and 150 guests at our networking event. The number of hotel exhibitors in hall C2 has increased - a clear sign that the hotel industry is no longer to be overlooked at the Expo Real.
Parallel to this, the hotel conference has become increasingly international and high-calibre. This year 27 experts will take the stage for the "Special Real Estate Forum". The conference is open, free of charge, to all trade fair visitors.
hospitalityInside subscribers who would like to drop by at the "World of Hospitality" should ask for our colleague Anne-Laure Duval. She will also be pleased to accompany visitors through our "Investment BAROMETER": Our 5th survey in collaboration with Union Investment was launched online yesterday and it continues "live" at the Expo Real. How hot is competition in Germany? What do you think? Log in! Help us to improve the sector's profile!
On our Page 1 today you will also find our bilingual SPECIAL with information about the trade fair, on the stand, on the hotel conference and with articles from our online magazine released for the trade fair only. Printed copies can be found at our stand, at the conference forum or in 50 Munich hotels.
Right in time for the Expo Real, the Austrian consultancy Michaeler & Partner reports the results from a bank survey seeking to identify the errors leading to hotel failures. Some of the findings are surprising, others less so.
And what will the future bring for contracts? Will everything change apart from the contract? Martin Schaffner from MRP Consult in Vienna in his guest contribution today forecasts performance controls for brands.
Real estate/investments are the big topic of this year. The second topic remains distribution. Google has suspended its Hotel Finder and changes its model: The search engine will become an OTA. How Google intends to do this, what hoteliers think about it and what contradictions arise... Sarah Douag tests the strength of the online power package: This should slowly also be of interest to investors and hotel owners. In hotel distribution, entire continental plates are on the move at present, as if before a huge earthquake.
Furthermore, there are more news, e.g. about developers in new positions, the boom of city trips or the slow start of the AccorHotels distribution platform for all hoteliers.
We'll meet in Munich and/or as usual next Friday online!

Would you like to continue reading?

This article is an HI+ article and only accessible for hospitalityInside subscribers. Please log in with your user data or subscribe.

{"host":"hospitalityinside.com","user-agent":"Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)","accept":"*/*","accept-encoding":"gzip, br, zstd, deflate","cp-paywall-state":"paid","x-forwarded-for":"3.144.46.149","x-forwarded-host":"hospitalityinside.com","x-forwarded-port":"443","x-forwarded-proto":"https","x-forwarded-server":"17fef66d9534","x-real-ip":"3.144.46.149"}REACT_APP_OVERWRITE_FRONTEND_HOST:hospitalityinside.com &&& REACT_APP_GRAPHQL_ENDPOINT:http://app/api/v1