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Finding out guests' likes

Novelty: Bonus customers open their social media profiles to Lindner Hotels

12.9.2013

Duesseldorf/Munich. The German Lindner Hotels are making an attempt at "big data". With the aid of social media, they want to tackle their own mountains of data; they want to rummage through, filter and translate its hidden contents into specific customer promotions in the end. The hotel group is exhausting these new marketing opportunities directly from the Facebook profiles of their customers. Linder automatically reads what they "like" or "post" on Facebook & Co. The hotel group is carrying out this "experiment" with its most valuable clientele: the members of the bonus programme "Lindner Night".

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More missing links than links

4.7.2013

Vienna/Munich. "We generate gigantic volumes of data every microsecond: in house, in the network, in store. Raw material or waste? A journey to the mines and refineries of the data era." The teaser on the cover of "GDI Impuls" describes what Big Data is. The Swiss Gottlieb Duttweiler Institute dedicated its first magazine of the year to this topic. Because "Big Data" will change our lives and ideas in future. The Munich-based CRM, software and data specialist Michael Toedt breaks the issue down for the hospitality sector - and challenges management to raise the profile of the marketing manager and to link data in a sensible way. He also sings the praises of the good old questionnaire.