Vienna. Austria’s biggest hotel chain is a relatively unknown company: Jufa. The name derived from the "Styrian youth and family guest houses”. With 43 hotels either operating or under construction and further hotels in the planning stage, Jufa clearly surpasses the 33 Austria Trend Hotels belonging to Verkehrsbuero Group. Now Jufa is also expanding to neighbouring Germany. As regards urban hotels, Jufa pursues a different strategy compared to the rural ones. The 515-room hotel in Vienna, which is currently under development, is considered a role model.
